NISSAN GLOBAL

TV | DIGITAL | PRINT | OOH | PARTNERSHIP

 

Nissan wanted to unify their global brand identity of being the most exciting and innovative automaker from Yokohama to the USA and everywhere in between. So after spending weeks in New York, Tokyo, Los Angeles and Jamaica (yes, Jamaica!) we created a campaign that spanned every continent and over 100+ countries in multiple languages and media landscapes.

Nissan Global | What If? Launch Film

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Nissan What If? | Global OOH recap

 

To kick it all off, we launched the Nissan GT-R as their flagship model with Usain Bolt as our official Global Partner (Nissans Ambassador of Excitement). We even created a custom Usain Bolt sports-model with a one-of-a-kind Gold Paint option that consumers could buy at showrooms around the globe.

Nissan GT-R x Usain Bolt | Digital Launch video

Nissan GT-R | Teaser Film

The Fastest recap in the world

Bolt GT-R | Behind the Scenes

Usain Bolt hits the track | Digital & Social video

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